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Nongsa Digital Park: why singapore startups should consider setting up here

Keith Tan
October 7, 2017

1. Onshore Labour is expensive
Even at intern in Singapore costs SGD 800 a month. The reason people in Singapore cost more? It's not because they are better. It is simply because their cost of living is higher! So you're essentially paying for their cost of living. The cost of living at the Nongsa Digital Park is dramatically lower than that of Singapore.

2. Startups have a runway. Making that runway last longer is crucial to success. 
It is a common story that startup founders struggle keep their cash burn low. In startup parlance, a "runway" refers to the length of time a company can continue to operate without additional fundraising. If you are in the startup game, this should be your primary financial concern. See next point. 

3. Building an Offsite Software Development Team Saves Cost
By hiring offshore software developers, you can reduce your overheads significantly. By building an offshore software development team at the Nongsa Digital Park, you are going to save a WHOPPING - 80.56%! We've done the math and facts simply don't lie!

4. Scale of Access to Top Software Developers in Indonesia at Nongsa Digital Park
It is a fact that Singapore faces a shortage of 20,000 software developers to support our current digital economy. If you're in the tech sector, you know that this talent crunch is absolutely real. You just can't get talent in Singapore.
And so.... our Talent Acquisition team slaves away day and night to build our highly proprietary list of Indonesia's Top 5000 Software Developers. We continuously target this list with job offers and profile our clients to them.
By setting up an offshore software development centre at the Nongsa Digital Park, you will be able to easily access Indonesia's growing talent pool.
By our estimates, there are between 1.5 to 2.6 million job seekers in the tech sector, that highly skilled (minimum of 3 years experience) in all the major development platforms and languages. Depending on your requirements and development methodology we will match the talents with you. We have specialist front-end UI/UX developers, specialist web services and API developers through to database developers and anything in between.
I do not believe that any other offshore software development centre vendor in Indonesia can claim to have the same dedication to talent acquisition as us at Wonderlabs.

5. Scale of Mentorship and Intra-Company Learning
If you build your own team, you have have 5 or 6 guys who are hacking away with a narrow focus. At Wonderlabs, whenever a member of your team faces any difficulties, he looks around the room and sees at least 35 other engineers that he could possibly consult. This means problems are solved doubly fast. And as part of our services, our VP, Engineering and AVP, Engineering are continuously on staff to mentor, guide and troubleshoot when engineers face some difficulties they need help solving. This is the value that you should expect to plug into when you work with any offshore software development vendor. And this is really (in my humble opinion, of course) the true value of building an offshore software development team or centre.

PS: This is an opinion piece by Keith Tan, Group CEO of Wonderlabs. Wonderlabs is the leading service provider helping companies build and manage software development teams in Indonesia and Vietnam. Across our various shared and dedicated centers, we have over 350+ active software developers. Since our founding in 2015, we have grown rapidly through innovation and our relentless mission focus - Connecting you to success and productivity. Alumni of Wonderlabs have gone on to work at some of the biggest companies in Southeast Asia.

Why Singapore Startups should consider setting up here

"I started Wonderlabs because I experienced the problems of building and managing a distributed software development team in Indonesia from 2011 to 2015. I wanted to make it seamless and frictionless for companies to build and manage teams. On the other hand, I found that there are so many amazing software engineers in Indonesia and Vietnam and wanted to connect them to employers in Singapore, Hong Kong and Jakarta" - Ivan Chang, Executive Chairman, Wonderlabs Group

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So perhaps you've decided to open an offshore office at the Nongsa Digital Park. Good on you! But hiring for developers is an extremely hard task at the moment, due to the fact that average developers can probably pick and choose where they want to go – because....

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